Experience

Strategic Marketing & Communications (@ VML)

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  • Leading and providing strategic support across campaign development & delivery, customer marketing, audience insight, CX, and innovation projects for global brands.

  • Specialised in multichannel retail activation and BTL marketing as part of the Retail / Commerce Strategy Team.

  • Categories: FMCG, Pharmacy, Consumer Healthcare, Luxury Hospitality (B2C/B2B2C)

Special Projects: Shopper Research (@ VML)

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  • Co-produced and co-launched Mind The Gap, an industry-facing thought leadership initiative advocating for greater inclusivity in commerce.

  • The initiative’s first report: “The Black Beauty Shopping Experience”

  • Categories: Skincare, Haircare

Brand Communications & Copywriting (Freelance)

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  • Helping direct-to-consumer brand and digital service founders successfully communicate consumer and cultural value through copywriting, customer insight research, and brand messaging projects.

  • Clients: Influencer Marketing Course Academy, Instructional Design Services, D2C Beauty and Accessories brands, and other Solopreneur Businesses (Brand Communications Design, Business/Branding/Social Media Coaching)

  • Case studies: Available here

CV available on request.