Marketing & Creative Communications
Strategic Marketing & Communications (@ VML)
Leading and providing strategic support across campaign development & delivery, customer marketing, audience insight, CX, and innovation projects for global brands.
Specialised in multichannel retail activation and BTL marketing as part of the Retail / Commerce Strategy Team.
Categories: FMCG, Pharmacy, Consumer Healthcare, Luxury Hospitality (B2C/B2B2C)
Special Projects: Shopper Research (@ VML)
Co-produced and co-launched Mind The Gap, an industry-facing thought leadership initiative advocating for greater inclusivity in commerce.
The initiative’s first report: “The Black Beauty Shopping Experience”
Categories: Skincare, Haircare
Brand Communications & Copywriting (Freelance)
Helping direct-to-consumer brand and digital service founders successfully communicate consumer and cultural value through copywriting, customer insight research, and brand messaging projects.
Clients: Influencer Marketing Course Academy, Instructional Design Services, D2C Fashion and Beauty brands, and other Solopreneur Businesses (Brand Communications Design, Business/Branding/Social Media Coaching)
Case studies: Available here
CV available on request.